In case you already didn’t know, content is probably one of the most important aspects of SEO. Both Google and users highly value quality content and it can certainly make a difference in your rankings. It is important that your chosen SEO agency in Sydney spend enough time developing your content strategy (and then actually implementing it).
With so much importance placed on content, you cannot afford to get it wrong. Unfortunately, there are many websites out there that do get content wrong. This would certainly be one of the reasons that may not be seeing the desired results.
There are a lot of different mistakes you can make when producing content. It is vital that you understand the most common and detrimental pit falls to ensure you do not make these same mistakes. By avoiding content mistakes, you are giving yourself the best chance of succeeding.
Like SEO itself, the best practices in content is always changing. Therefore you should always be striving to keep up to date to ensure you aren’t left behind. So, have a look below at some of the most common mistakes people make when writing content that should be broken today:
Bad Habit #1: Thinking Short Pieces of Content Will Perform
Short blogs and other pieces of content (i.e. under 1,000 words) will not perform well, if you think otherwise then you are probably living in past land! This is because Google usually thinks that short content is underdeveloped and thin. There are also many different research studies to suggest that longer forms of content perform better and rank higher.
Buzzsumo themselves conducted research and it showed that if you want more social shares of your content, then it needs to be 3,000-10,000 words. As well as this, study conducted by Backlinko explains that there is a direct correlation between content word count and a high ranking.
So it is important that you review all your content to check that you are creating long form pieces. If you find any pieces of content that are too thin, then you will need to take the time to beef it up. This could result in your page ranking improving!
Bad Habit #2: Quantity Over Quality
While it is important that your content has enough quantity (as explained in the previous point), you also need to focus on the quality of your content. Your piece could be 5,000 words but if it is absolute dribble Google will not rank your page highly.
Quantity and quality need to work together, hand in hand to help you achieve your content goals. It is important you work towards finding a balance between the two, you cannot have one without the other. You also need to ensure you are producing content on a consistent basis. You are better off having one quality piece every month then 4 poor quality pieces every week.
Bad Habit #3: Irregular Posting
This is a very big bad habit that needs to be broken as soon as possible. When you produce a content strategy, you’ll need to actually stick to it. Google loves fresh, new content and if you aren’t posting regularly then you aren’t meeting this check box.
If you want to see more traffic to your website (which everyone does), then you will need to publish content on a regular basis. There has be research conducted that shows a relationship between the number of posts per month and the number of leads received. Therefore, the more you post, the higher the chances your leads will increase as well!
If you are someone who is guilty of not posting regularly, then it is recommended that you set up a content posting schedule (and actually stick to it). If you lay everything out and make it as easy and simple as possible then you are more likely to follow your schedule.
Bad Habit #4: One Page Per Keyword
In years gone by it way best SEO practice to target one keyword per page. This is no longer the case and if you are still using these old SEO content tactics on your site you’ll need to adapt. Having multiple pages for similar keywords is a waste of pages and the word count on each is probably not that high either.
Therefore, it is a good idea if you merge all the similar keyword pages into the major/ primary keyword page. This will also ensure all the “SEO juice” from the other page goes into the primary page. Remember though, you will need to properly set up 301s (permanently moved) redirects so Google and users are taken to the correct page with the updated content.
There are a number of different bad content habits, the ones listed above the most common and can have the biggest negative impact. Make sure you are taking these bad content habit into consideration on what not to do when creating content.